Date lodged: 23 November 2016
To ask the Scottish Government what steps it is taking to encourage more blood donations over the festive period.
Answered by: Aileen Campbell 30 November 2016
Each year the Scottish National Blood Transfusion Service – (SNBTS) - makes robust plans to raise awareness of the need for blood donations during the festive season and maintain supplies of blood across Scotland.
To ensure they maintain support from blood donors, SNBTS employs various strategies to boost the public response. For example:
Throughout the period, SNBTS will be contacting existing donors to build supplies of each of the eight major blood groups to maintain their target stock levels.
As O Negative is the only blood group that can be given to everyone in an emergency, donors of this blood group will receive special letters asking them to make an extra special effort to give blood.
A television campaign commenced on 28 November 2016, supported by a digital campaign. This aims to boost attendances and recruit new donors.
I would like to thank all donors for their support. New, committed donors are obviously important to safeguard blood supplies and I would encourage everyone who can to participate.