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Parliamentary debates and questions

S5W-05083: Donald Cameron (Highlands and Islands)

Scottish Conservative and Unionist Party

Date lodged: 25 November 2016

To ask the Scottish Government how much VisitScotland has spent on promoting the Highlands and Islands (a) in and (b) outwith Scotland in each year since 2007.

Answered by: Fiona Hyslop 13 December 2016

The Highlands and Islands are actively promoted by VisitScotland as part of its national and international marketing campaigns, as well as through other marketing activities including its consumer website, visitscotland.com, social media and through the 31 iCentres across the area, as well as elsewhere.

VisitScotland does not keep records for the total spend for promotional activity within the Highlands and Islands as its marketing spend is recorded by campaign, rather than by region, and these may feature a number of areas from across Scotland.

In addition to direct marketing, VisitScotland provides grant support through its Growth Fund (and predecessor Challenge Fund (2007-2010)) to organisations to assist the marketing of their areas. Funding within the Highlands and Islands each year since 2007 is given in the following table:

Year

Amount (£)

2008

40,278

2009

16,714

2010

No awards

2011

314,246

2012

91,379.61

2013

67,500

2014

72,202

2015

65,000

2016

70,000

VisitScotland also provides financial support for and organisation of trade familiarisation trips for the travel trade. Support provided for the Highlands and Islands each year since 2007 is set out in the following table:

Year

Amount (£)

2008

40,198

2009

26,766

2010

23,375

2011

25,265

2012

19,955

2013

38,717

2014

26,764

2015

23,112

2016

22,950