Date lodged: 28 November 2016
To ask the Scottish Government what it is doing to encourage the use of NHS 24 during the winter months.
Answered by: Shona Robison 13 December 2016
The Scottish Government has encouraged the public to use NHS 24 during the winter months by supporting NHS 24's annual winter health 'Be Healthwise This Winter Campaign', launched this year by Shona Robison, Cabinet Secretary for Health and Wellbeing on 25 November 2016. This multi-media campaign highlights to the public the importance of looking after their own and their families' health, taking a few simple steps in preparation for winter.
The campaign, which runs from end November to early January, focuses on the delivery of phased messaging around key themes, using advertising and PR to remind people to:
Stock up on over the counter medicines
Check any repeat prescriptions and order only what is needed, picking up in plenty of time before the festive break