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Parliamentary debates and questions

S5W-07148: Iain Gray (East Lothian)

Scottish Labour

Date lodged: 10 February 2017

To ask the Scottish Government how much the Teaching Makes People campaign will cost, broken down by type of publicity and activity.

Answered by: John Swinney 28 February 2017

£35,000: evaluation.

£60,000: field activity and partnerships

£20,000: public relations

£45,000: website design, construction and management

£105,000: media buying

£90,000: creative development and production

£35,000: research, insight-gathering and audience testing

The Teaching Makes People campaign has a budget of £390,000 for the 2016-17 year, allocated as follows: