Date lodged: 30 March 2017
To ask the Scottish Government how much online traffic the PlayTalkRead website has received since October 2016.
Answered by: Mark McDonald 20 April 2017
From 1 October 2016 to 31 March 2017, the PlayTalkRead website received 152,666 page views, from 61,928 users, across 82,062 sessions.
The PlayTalkRead campaign helps parents and carers give their children the best start in life. Research suggests 79% of those that have seen the campaign have taken action as a result.