Date lodged: 14 August 2017
To ask the Scottish Government how much it cost to (a) develop and (b) launch the Ready Steady Baby! smartphone app; whether there are figures regarding its uptake and, if so, how many times it has been downloaded, and whether it is still regularly being updated.
Answered by: Aileen Campbell 6 September 2017
Ready Steady Baby App launched in December 2012 and cost a total of £91,475 to develop and launch. A breakdown of these costs is:
• Fees to an external supplier and additional production costs (£28,572)
• Internal staff time - project management, marketing, web (£54,803)
• Promotional marketing material (£8,100)
Over the period since its launch (Dec 2012 – Aug 2017), there have been 71,020 downloads of the app and the app is regularly updated by NHS Health Scotland as part of the annual maintenance programme of Ready Steady Baby (print and web).