Date lodged: 9 November 2017
To ask the Scottish Government what engagement it plans with the promoters of the North East 250 route regarding how it could bring tourism and boost the area's economy.
Answered by: Fiona Hyslop 21 November 2017
Key public sector support is already being given to the North East to encourage sustainable tourism growth. Both Highlands and Islands Enterprise and Scottish Enterprise work with tourism bodies, such as the local destination management organisations (DMOs) Moray Speyside and VisitAberdeenshire as well as with local businesses to develop the tourism product that the area has to offer. While an approach has not been made to either organisation by those behind the route, both would be willing to engage.
As well as already promoting the area more widely, VisitScotland will be able to support the North East 250 route from a marketing perspective through its online and social media marketing channels as well as ensuring awareness through its press, Public Relations and travel trade engagement.
Scottish Enterprise and the Cairngorm National Park Authority had also separately been working with VisitAberdeenshire to explore a touring route opportunity in the North East. Scottish Enterprise have also awarded the Cairngorms Business Partnership DMO up to £245,000 funding from its Tourism Destination Development Fund to develop the National Park’s existing Snow Roads route into a leading visitor destination.