Date lodged: 30 May 2018
To ask the Scottish Government what impact it expects the diversion of funds from tourism projects, such as Love Loch Lomond, to digital and data projects will have on the visitor economy.
Answered by: Alasdair Allan 6 June 2018
The Scottish Enterprise Destination Development funding for Love Loch Lomond comes to an end in October 2018. This is the end of an agreed funding award rather than a diversion of funds into other activity.
Customer expectations and demands, and ultimately the success and growth of Scotland’s visitor economy, require the tourism sector to develop stronger digital skills to support decision making and business growth. This is key to maintaining Scotland’s tourism competitive position and is an area the Scottish Government and its agencies will focus their resources on.