Date lodged: 19 September 2018
To ask the Scottish Government what importance it places on visitor attraction signage as a means of attracting people to local areas from arterial routes.
Answered by: Fiona Hyslop 26 September 2018
Brown tourist signs on Scotland’s strategic roads are intended to direct or guide people to a tourist destination in the final stages of their journey. They can help visitors reach their intended destination easily and safely. They should supplement rather than duplicate information already provided on other directional traffic signs. They are not advertising signs and not a substitute for effective marketing.