Date lodged: 20 December 2018
To ask the Scottish Government whether it or Citizens Advice Scotland is responsible for advertising and promoting the Financial Health Check service; what advertising and promotional work has been agreed as part of the agreement with Citizens Advice Scotland to deliver the service; how frequently this work is to be delivered, and how much of the £3.3 million funding committed to the service over two years is to be used for advertising and promoting the service.
Answered by: Aileen Campbell 15 January 2019
Both the Scottish Government and Citizens Advice network in Scotland are responsible for advertising and promoting the service. The Scottish Government will undertake a national marketing campaign week commencing 7 January 2019 to raise awareness of the service. The funding for the Scottish Government’s national marketing campaign is in addition to the £3.3 million funding committed.
Citizens Advice Scotland (CAS) will also undertake marketing work and local marketing and engagement with local partners will be undertaken by local Citizens Advice Bureau. CAS is currently developing their plans on this.